AI Simplified: Trusting Your AI

As a data scientist, I’ve worked with many companies that are looking to implement AI and ML in marketing use cases. Though many marketers are excited about the possibilities of AI, they also have trouble understanding what AI is and how to utilize it in their jobs. There are a lot of great ways to use AI in marketing organizations.…

It feels like a lot of AI consulting these days is like the technology itself, more promise than payoff. In her book The Business of Consulting, Elaine Blech shares a joke about consulting’s reputation, where a consultant is asked the time by a client. The consultant in turn asks for the client’s watch and says, “Before I give you my…

ML operations management platforms are essential to getting models into production and keeping them there. A model or pipeline that is not in production is one that cannot provide any value (or limited value) to the business. But while they have very high operational benefits, they are not value-add from a business point of view.