Author Hwee Theng Yeo

Background As of April 19, 2020, Taiwan has one of the lowest number of confirmed COVID-19 cases around the world at 419 cases1, of which 189 cases have recovered. The major infection clusters in March 2020 are imported from two major regions such as the United States and United Kingdom. These imported clusters are unlikely to cause local transmissions, since…

“We need to reinvent the way we market to customers. We need a new model.” A.G. Lafley, CEO, Proctor and Gamble, 2004 Have you ever received the same advertising, for the same products, over multiple communication sources? Or maybe the same company sends you multiple offers, for different products, within only a few days of each other? Have you ever…